Agri-food Producers in Spotlight at China Virtual Showcase

Border closures have not stopped a group of Western Australian agrifood and beverage businesses showcasing their wares to buyers in the Chinese market.

A successful virtual ‘taste and talk’ promotional event featuring high-quality produce from WA was held recently with prospective buyers from the east coast province of Zhejiang, south of Shanghai.

Brad Adams, Managing Director of Augusta-based Ocean Grown Abalone said the feedback received on their Two Oceans Abalone product had been very positive.

“This is an important and needed development for Western Australian and all Australian agri businesses to adapt and evolve in these different times when we are faced with limited travel and access to export markets and in particular China, a key market for abalone,” Mr Adams said.